About Us

JXCTR isn't just another outdoor apparel brand. It's a lifestyle brand with a mission to bring the thrill of speed, and the freedom of the open water to every person who wears our shirts. We are a brand that's inspired by the worlds of moto, bike, and wake, and our goal is to create clothing that reflects the adventurous, free-spirited lifestyle of those who love them.

Our journey started with a heart-wrenching experience that forever altered the course of our lives. After trying to conceive for a while, my wife and I were ecstatic when we finally got pregnant. Unfortunately, our joy was short-lived when my wife had a miscarriage. It was a devastating blow, and we were left with a profound sense of loss and grief. However, our spirits were lifted when we were later blessed with a healthy baby boy, whom we named Jax, meaning "God is gracious." When it came time to name our clothing brand, we decided that JaxCarter (JXCTR) was the perfect name to embody our mission of adventure, resilience, and style.

We are dedicated to crafting high-quality shirts that are both stylish and durable, and that can withstand the challenges of the dirt, the waves, and everything in between. We want our customers to be able to wear our shirts anywhere, and feel confident, comfortable, and ready for whatever the day brings.

Whether you're shredding the dirt, hitting the waves, or just living life to the fullest, JXCTR is here to help you do it in style.